Platinum

The Benefits of Platinum

Platinum stands as a exemplar of elegance and durability in the world of jewellery. Its allure lies not only in its aesthetic appearl but also in its exceptional qualities that make it a superior choice for fine jewellery. Whether you’re choosing an engagement ring, wedding band, or a piece to cherish forever, understanding the benefits of platinum can guide you to a decision that combines beauty, luxury, and durability.

Let's dive into what makes platinum an unparalleled option:

Unmatched Durability and Strength

Platinum stands out for its incredible durability. It is one of the densest precious metals, which means it is incredibly resistant to wear and tear. Unlike other metals that might thin over time, platinum retains its volume, making it perfect for everyday wear. Its robustness makes it an ideal setting for precious stones, providing a secure hold that ensures your gems are protected.

Hypoallergenic Qualities

For those with sensitive skin, platinum is a godsend. It is hypoallergenic, meaning it is unlikely to cause any allergic reactions. This is because platinum used in jewellery is typically 95-98% pure, compared to other metals that often contain a mix of alloys which can cause irritation.

Exceptional Lustre and Colour

Platinum’s natural white sheen is another standout feature. Unlike white gold, which requires rhodium plating to achieve its white finish, platinum’s colour is inherent and does not fade over time. This means platinum jewellery will maintain its brilliant shine without the need for regular re-plating.

A Symbol of Prestige and Rarity

Owning platinum jewellery is often seen as a mark of distinction and sophistication. Platinum is rarer than gold, adding to its exclusivity and desirability. Its use in prestigious awards, such as the Platinum Albums awarded to top-selling music artists, underscores its association with high achievement and luxury.

White Gold vs Platinum: Why Platinum is Superior

When choosing between white gold and platinum, it’s essential to understand the key differences that make platinum the superior option. While platinum jewellery typically has a higher upfront cost compared to white gold, it proves to be a worthwhile investment due to its exceptional durability and minimal maintenance requirements. The absence of frequent re-plating and reduced need for repairs make platinum a cost-effective choice over time, ensuring your jewellery remains beautiful and intact for years to come.

• Durability
  Platinum is incredibly dense and resistant to wear and tear, ensuring that jewellery retains its form and beauty over time.
  
  

• Composition
  Platinum is 95-98% pure, offering unmatched strength and a naturally white sheen.

• Maintenance
  Platinum maintains its natural white colour and shine without needing frequent re-plating, providing long-lasting brilliance with minimal upkeep.

• Hypoallergenic
  Platinum is hypoallergenic, making it ideal for those with sensitive skin or metal allergies, ensuring comfort and peace of mind.

• Rarity and Value
  Platinum is rarer than gold, adding to its exclusivity and making it a valuable investment that tends to appreciate over time.

• Weight and Feel
  Platinum's density gives it a substantial weight, which many people find adds to the feeling of luxury and quality.